Hello, It's Vu Ha Phuong here
I didn't dive into communication to find a perfect way to do it. Communication, in my opinion, only has real significance when it has an impact on people's lives, particularly those who are still marginalized. To me, the core of communication is connecting people, and it does that by bridging the gaps between them. I want to use my knowledge and my skills to ensure that no world stays silent and that everyone, regardless of where they are born, has a chance to see their own story told and heard.
About me - My roots and identity
From stories to real life
Ever since I was a kid, I’ve been in love with stories. Growing up, I wasn't particularly artistic or the ‘gifted’ kid in the room. I didn't have any special talents, but I did have one obsession: my mom’s bedtime stories. Even though she read from the same worn-out books every night, I never got bored. I knew every word of 'The Wild Swans' or 'Tam Cam' by heart, yet I’d still wait impatiently for the lights to go down just to hear them again.
However, I’ve always been a curious kid, and I started getting distracted by ‘what ifs.’ Every story left me with questions. I’d wonder what would happen if Little Red Riding Hood hadn't fallen for the wolf's trick, or if Tam had seen through Cam’s schemes. Those questions couldn’t just stay in my head like that, so I started bringing them to life on my floor. I’d gather my dolls and toys on a make-believe ‘stage’ and spend hours recreating those classic tales, but with my own twists and alternate endings. I’d take my red scarf and turn it into Little Red’s hood, a stack of books as a tree for Tam to climb on, or a blue shirt to make a lake for the swans. I would make my teddy bear the ‘monster’, my dolls the princesses and so on. My imagination is now fueling everything I do. It drives my sustainable design projects, my charitable and startup projects, and my ventures in communication. Whether I’m analyzing a problem, building something new, or leading a team, imagination keeps me exploring, learning, and finding connections between ideas that seem worlds apart, because to me, every “what-if” is just the beginning of a better answer.
However, I’ve always been a curious kid, and I started getting distracted by ‘what ifs.’ Every story left me with questions. I’d wonder what would happen if Little Red Riding Hood hadn't fallen for the wolf's trick, or if Tam had seen through Cam’s schemes. Those questions couldn’t just stay in my head like that, so I started bringing them to life on my floor. I’d gather my dolls and toys on a make-believe ‘stage’ and spend hours recreating those classic tales, but with my own twists and alternate endings. I’d take my red scarf and turn it into Little Red’s hood, a stack of books as a tree for Tam to climb on, or a blue shirt to make a lake for the swans. I would make my teddy bear the ‘monster’, my dolls the princesses and so on. My imagination is now fueling everything I do. It drives my sustainable design projects, my charitable and startup projects, and my ventures in communication. Whether I’m analyzing a problem, building something new, or leading a team, creativity keeps me exploring, learning, and finding connections between ideas that seem worlds apart, because to me, every “what-if” is just the beginning of a better answer.
My first steps into communication
Naturally, I grew into a quite energetic girl. That energy eventually turned into passion, and I started throwing myself into new experiences. In my high school, things were always moving fast, which gave me the chance to mess around with all sorts of different roles. I spent time in HR, did some work in Design, and at some point ended up in Finance. It didn't really matter what I was doing - whether I was chasing people for deadlines or just sitting there counting money for a show - I took it all seriously. I always tried to use my imagination to look past the routine and reimagine how we could do things better and more creatively.
Even though I’ve had my hands in almost every department, I didn't actually see myself in PR at first. To be honest, I used to think the Content and PR teams just lived in a boring loop of endless writing, so I gravitated toward 'active' roles like Logistics or HR instead. But the more I knew, the more I realized I was wrong. I found myself naturally leaning back toward PR, and it started to feel like the only place where I truly clicked. I’ve always been someone with way too many ideas running through my head at once, and I discovered that PR is the one field where that’s actually a strength rather than a distraction. I’ve fallen in love with the process of building a powerful message from scratch and the puzzle of finding the exact right words to make it land.
But over time, I realized that creativity means little without empathy. Community work, like organizing tutoring sessions for underprivileged kids and volunteering with the elderly taught me that every problem has a human side. I began to see that the most meaningful solutions are not just technically correct but socially aware.
Those moments really helped me bridge the gap between logic and compassion. I learned that no matter how many ideas I have, they stay meaningless if they don't connect with someone’s real needs. Today, that balance between being logical and being empathetic is how I try to approach everything, whether I’m leading a project, researching a new idea, or just trying to help out in my community.
